user behaviors

What are the Key Metrics to Analyze User Behaviors?

Several key metrics help in understanding user behaviors in email marketing:
1. Open Rate: This metric indicates the percentage of recipients who opened the email. A higher open rate often signifies that the subject line and preheader text were compelling enough to grab attention.
2. Click-Through Rate (CTR): It measures the percentage of recipients who clicked on one or more links in the email. This metric helps in understanding how engaging the email content is.
3. Conversion Rate: This measures the percentage of recipients who completed a desired action, such as making a purchase or filling out a form, after clicking through the email.
4. Bounce Rate: It indicates the percentage of emails that were not successfully delivered to the recipient's inbox. A high bounce rate can affect your sender reputation.
5. Unsubscribe Rate: This metric shows the percentage of recipients who opted out of your email list after receiving an email. It can indicate issues with email frequency or relevance of the content.

Frequently asked queries:

Cities We Serve