What are the Key Metrics to Analyze User Behaviors?
Several key metrics help in understanding user behaviors in email marketing:
1. Open Rate: This metric indicates the percentage of recipients who opened the email. A higher open rate often signifies that the subject line and preheader text were compelling enough to grab attention.
2. Click-Through Rate (CTR): It measures the percentage of recipients who clicked on one or more links in the email. This metric helps in understanding how engaging the email content is.
3. Conversion Rate: This measures the percentage of recipients who completed a desired action, such as making a purchase or filling out a form, after clicking through the email.
4. Bounce Rate: It indicates the percentage of emails that were not successfully delivered to the recipient's inbox. A high bounce rate can affect your sender reputation.
5. Unsubscribe Rate: This metric shows the percentage of recipients who opted out of your email list after receiving an email. It can indicate issues with email frequency or relevance of the content.