When auditing your email list, several key metrics should be considered:
- Bounce Rate: High bounce rates can indicate problems with email addresses or domain issues. - Open Rate: This tells you how many people are actually opening your emails. - Click-Through Rate (CTR): Measures the effectiveness of your email content. - Unsubscribe Rate: High unsubscribe rates may indicate that your content is not relevant to your audience. - Spam Complaints: High spam complaints can damage your sender reputation.