To understand the effectiveness of email marketing efforts, businesses should track several key metrics:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered. Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.