What are the key performance indicators (KPIs) for email marketing?
KPIs are essential for measuring the success of your email marketing campaigns. Key indicators include: - Open Rates: The percentage of recipients who open your email. High open rates indicate effective subject lines and sender reputation. - Click-Through Rates (CTR): The percentage of recipients who click on links within your email. This measures the effectiveness of your call-to-action and content relevance. - Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase or signing up for a webinar. - Bounce Rates: The percentage of emails that could not be delivered. A high bounce rate can indicate issues with your email list quality. - Unsubscribe Rates: The percentage of recipients who opt-out from your email list. Monitoring this helps in understanding if your content is resonating with your audience.