How can email marketing goals be aligned with the sales funnel?
Aligning email marketing goals with the sales funnel ensures that you address the needs of your audience at each stage of their journey: - Top of the Funnel (TOFU): Focus on generating awareness and attracting new leads. Goals at this stage might include increasing email subscribers and driving website traffic. - Middle of the Funnel (MOFU): Engage and nurture leads with valuable content. Goals could involve improving lead quality and increasing engagement rates. - Bottom of the Funnel (BOFU): Convert leads into customers. Goals here might include boosting sales and enhancing customer loyalty.