What Are the Key Principles of the Berne Convention?
The Berne Convention is built on several key principles that are essential for email marketers to understand:
AUTOMATIC PROTECTION: Copyright protection is automatic once a work is created, without the need for registration. NATIONAL TREATMENT: Works originating in one member country must be given the same protection in other member countries as they would receive in their own. INDEPENDENCE OF PROTECTION: Protection is not dependent on the existence of protection in the country of origin.