unsolicited electronic messages act 2007

What Are the Key Requirements for Compliance?

To comply with the Unsolicited Electronic Messages Act 2007, businesses and marketers must adhere to several critical guidelines:
Consent: Obtain explicit consent from the recipient before sending commercial electronic messages. This consent can be express, inferred, or deemed based on a pre-existing business relationship.
Identification: Clearly identify the sender of the message, including valid contact information that allows recipients to reach out if needed.
Unsubscribe Facility: Provide a functional and free-of-charge unsubscribe option in every message, allowing recipients to opt-out of future communications easily.

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