Why is it Important to Have an Email Marketing Policy?
Having a well-defined email marketing policy is crucial for several reasons. Firstly, it helps ensure compliance with regional and international laws such as the CAN-SPAM Act and the General Data Protection Regulation (GDPR). Secondly, a policy provides clarity to team members on operational procedures, reducing the risk of errors that could harm the brand's reputation. Finally, it reinforces consumer trust by demonstrating a commitment to ethical practices and respect for customer preferences.