The key requirements of PECR for email marketing include:
Consent: Businesses must obtain explicit consent from individuals before sending them marketing emails. This means users must actively opt-in to receive communications. Opt-out Option: Every marketing email must include a clear and easy-to-use unsubscribe option, allowing recipients to opt out of future communications. Identification: The sender's identity must be clearly indicated in marketing emails, and contact details should be provided. Soft Opt-in: This exception allows businesses to send marketing emails to existing customers without explicit consent, provided certain conditions are met (e.g., the emails are related to similar products or services).