The key responsibilities of an Email Marketing Administrator include:
Managing Email Lists: Keeping email lists clean and updated to ensure high deliverability rates. Campaign Scheduling: Planning and scheduling email sends at optimal times for maximum engagement. Template Design: Creating and maintaining visually appealing and functional email templates. A/B Testing: Conducting tests to determine the most effective email elements, such as subject lines and content. Analytics and Reporting: Monitoring campaign performance and generating reports to inform future strategies. Compliance: Ensuring all emails comply with relevant laws, such as CAN-SPAM and GDPR.