What Are the Key Responsibilities of Email Marketing Admins?
Email marketing admins have a wide range of responsibilities, including:
Email System Configuration: Setting up and configuring email marketing platforms and tools. Deliverability Monitoring: Ensuring that emails reach the inbox and managing bounces and complaints. Compliance Management: Ensuring adherence to laws and regulations like GDPR, CAN-SPAM, and CASL. List Management: Managing email lists, including segmentation, cleaning, and growth strategies. Performance Analytics: Monitoring campaign performance metrics and generating reports.