admins

What Metrics Do Email Marketing Admins Track?

Admins track a variety of metrics to gauge the performance of email marketing campaigns. Key metrics include:
Open Rate: The percentage of recipients who open the email.
Click-Through Rate (CTR): The percentage of recipients who click on links within the email.
Bounce Rate: The percentage of emails that could not be delivered.
Unsubscribe Rate: The percentage of recipients who opt-out of future emails.
Conversion Rate: The percentage of recipients who take a desired action, such as making a purchase.

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