What are the Key Responsibilities of IT Administrators in Email Marketing?
IT administrators have several key responsibilities, including:
Server Management: Setting up and maintaining email servers to ensure they are always operational. Security: Implementing measures to protect against spam, phishing, and other cyber threats. Deliverability: Ensuring that emails are delivered to the inbox and not the spam folder. Compliance: Making sure that email campaigns comply with regulations such as GDPR and CAN-SPAM. Performance Optimization: Monitoring and optimizing the performance of email systems.