Who are IT Administrators?
In the context of
email marketing, IT administrators are professionals responsible for managing and maintaining the technical infrastructure required to run effective email campaigns. They ensure that the email systems are operational, secure, and optimized for performance.
Server Management: Setting up and maintaining email servers to ensure they are always operational.
Security: Implementing measures to protect against spam, phishing, and other cyber threats.
Deliverability: Ensuring that emails are delivered to the inbox and not the spam folder.
Compliance: Making sure that email campaigns comply with regulations such as GDPR and CAN-SPAM.
Performance Optimization: Monitoring and optimizing the performance of email systems.
Setting up
DKIM,
SPF, and
DMARC protocols to authenticate emails.
Monitoring email
bounce rates and taking action to reduce them.
Maintaining a clean IP reputation by avoiding blacklists.
Configuring email servers to comply with ISP requirements.
Implementing
double opt-in processes to verify subscribers' consent.
Maintaining accurate and up-to-date subscriber lists.
Providing easy ways for recipients to
unsubscribe from email lists.
Ensuring that all emails include the required legal information such as a physical address and an unsubscribe link.
Maintaining high deliverability rates amidst changing ISP algorithms.
Protecting against increasingly sophisticated cyber threats.
Ensuring compliance with evolving regulations.
Managing the technical aspects of
large-scale email campaigns.
Conclusion
IT administrators are indispensable to email marketing. Their technical skills and knowledge ensure that email campaigns are not only effective but also secure and compliant. By understanding their role and the challenges they face, businesses can better support their IT teams and achieve greater success in their email marketing efforts.