What Are the Key SEO Changes Relevant to Email Marketing?
Several recent SEO changes can influence your email marketing approach:
Mobile-First Indexing: With the rise of mobile-first indexing, ensure your emails are mobile-friendly. Mobile optimization can enhance user experience and increase engagement rates. Voice Search Optimization: As voice search grows, incorporating natural language keywords in your email content can make it more relevant to voice queries, indirectly boosting your SEO. Content Quality: Search engines prioritize high-quality content. Ensure your email content is valuable, informative, and aligns with the latest SEO guidelines. Link Building: Including relevant backlinks in your emails can drive traffic and improve your site’s authority, positively impacting SEO.