What Features Should You Look for in a Hosting Platform?
When evaluating hosting platforms, consider the following features:
Deliverability: Ensure the platform has a strong track record of delivering emails to inboxes rather than spam folders. Automation: Look for automation features that allow for scheduling, segmentation, and personalized email flows. Analytics: Comprehensive analytics tools to track open rates, click-through rates, and overall campaign performance. Integration: The ability to integrate with other marketing tools and CRM systems. Support: Reliable customer support to assist with any issues or questions.