Here are the essential steps involved in auditing your email lists:
Identify Inactive Subscribers: Look for subscribers who haven't engaged with your emails in the last 6-12 months. Remove Hard Bounces: Delete email addresses that have permanently failed to deliver. Verify Email Addresses: Use tools to verify the validity of email addresses. Segment Your List: Categorize subscribers based on their behavior, preferences, and engagement levels. Update Subscriber Information: Ensure that the contact details are current and accurate.