Subject Lines: A compelling subject line encourages more opens and, subsequently, more clicks. Content Quality: High-quality, relevant content that provides value to the reader increases engagement. Call to Action (CTA): Clear, compelling CTAs guide readers towards taking the desired action. Email Design: A visually appealing and easy-to-read design improves the user experience. Targeting and Segmentation: Personalized and segmented emails are more relevant to the recipient, boosting engagement.