What Are the Key Steps to Testing Your Backup Plans?
1. Simulate a Failure: Begin by simulating a failure in your primary system. For instance, temporarily disable your primary ESP. 2. Switch to Backup Systems: Activate your secondary ESP and ensure that it integrates seamlessly with your CRM and other tools. 3. Send Test Emails: Send a batch of test emails to a small segment of your list. Check for issues in deliverability, formatting, and tracking. 4. Evaluate Results: Analyze the performance of your backup systems. Look for discrepancies in open rates, click-through rates, and deliverability. 5. Document Findings: Keep a detailed record of what worked and what didn’t. Use this documentation to refine your backup plans.