What Are the Legal Considerations in Email Marketing?
Compliance with legal regulations is non-negotiable in email marketing. Key laws include:
- GDPR: Requires explicit consent from EU residents before sending them marketing emails. - CAN-SPAM Act: Mandates that you include a way for recipients to opt-out and that your emails are not misleading. - CASL: Requires consent from Canadian residents before sending commercial emails.
Understanding and adhering to these regulations helps you avoid penalties and build trust with your audience.