e commerce websites

What Metrics Should E-Commerce Websites Track?

Key metrics to track include:
- Open Rate: The percentage of recipients who open the email.
- Click-Through Rate (CTR): The percentage of recipients who click on a link within the email.
- Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase.
- Bounce Rate: The percentage of emails that could not be delivered.
- Unsubscribe Rate: The percentage of recipients who opt-out from the email list.

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