What are the Legal Regulations Surrounding Email Marketing?
Legal regulations vary by country, but some of the most notable ones include:
- CAN-SPAM Act: This U.S. law requires businesses to include accurate subject lines, a physical postal address, and an opt-out mechanism in their emails. - GDPR: The General Data Protection Regulation in the EU mandates that businesses obtain explicit consent from recipients and provide them with the right to access and delete their data. - CASL: Canadaâs Anti-Spam Legislation requires businesses to obtain consent before sending commercial emails and to include identification information and an unsubscribe mechanism.