Several elements of CTAs can be tested to determine their effectiveness:
Text: Experiment with different wording to see which phrases resonate more with your audience. Color: The color of your CTA button can influence click rates. Test different colors to see which stands out more. Placement: The location of the CTA within the email can affect its visibility and click-through rate. Try placing it at the beginning, middle, or end of your email. Size: Both the size of the button and the text can impact how noticeable and clickable it is. Shape: Rounded corners versus sharp edges can make a difference in user interaction.