What Are the Legal Repercussions of Non-Compliant Email Marketing?
Email marketing is governed by various laws such as the CAN-SPAM Act in the United States, and GDPR in the European Union. Non-compliance with these regulations can result in hefty fines, restrictions, and even legal actions. For instance, the CAN-SPAM Act allows for fines of up to $43,792 per email violation. It's critical to understand and comply with these regulations to avoid legal repercussions.