What Are the Legal Requirements for Sending Emails?
Various laws regulate email marketing practices, such as:
CAN-SPAM Act: Requires clear identification of the sender, a valid physical address, and an easy way to opt out of future emails. GDPR: Requires explicit consent from recipients in the EU and provides them with rights to access, rectify, and delete their data. CASL: Canadian legislation that mandates obtaining consent before sending emails and includes provisions for unsubscribe mechanisms.
Compliance with these laws is crucial to avoid penalties and build trust with your audience.