An effective email audit typically covers the following components:
List Quality: Are your email lists up-to-date and segmented properly? Content Analysis: Is the content relevant, valuable, and engaging to your audience? Design and Usability: Is the email design aesthetically pleasing and mobile-friendly? Deliverability: Are your emails reaching the inbox rather than the spam folder? Performance Metrics: What are your open rates, click-through rates, and conversion rates?