While absolute metrics provide valuable insights, they also have some limitations:
Lack of Context: Absolute metrics can be misleading if not considered within the right context. For example, a high number of opens might seem good, but it doesn't tell you the open rate relative to the number of emails sent. No Insight into Quality: Absolute metrics focus on quantity rather than quality. High numbers might not always translate to successful engagement or conversions. Static Nature: Absolute metrics are static figures and don't show trends or changes over time unless tracked consistently.