Tracking the right metrics helps you understand the effectiveness of your campaigns. Key metrics include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who complete the desired action (e.g., making a purchase). Bounce Rate: The percentage of emails that could not be delivered. Unsubscribe Rate: The percentage of recipients who opt-out of your email list.