lawsuits, fines, and reputational damage

What are the potential legal consequences of improper email marketing?

Improper email marketing can lead to serious legal consequences such as lawsuits and fines. Various regulations like the CAN-SPAM Act in the United States, GDPR in the European Union, and CASL in Canada impose strict guidelines on how email marketing should be conducted. Non-compliance can result in hefty fines running into millions of dollars. For instance, under GDPR, companies can be fined up to €20 million or 4% of their annual global turnover, whichever is higher.

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