What are the potential legal consequences of improper email marketing?
Improper email marketing can lead to serious legal consequences such as lawsuits and fines. Various regulations like the CAN-SPAM Act in the United States, GDPR in the European Union, and CASL in Canada impose strict guidelines on how email marketing should be conducted. Non-compliance can result in hefty fines running into millions of dollars. For instance, under GDPR, companies can be fined up to €20 million or 4% of their annual global turnover, whichever is higher.