While email marketing offers significant benefits, there are also risks to consider:
Deliverability Issues: Poor sender reputation or spam filters can impact email deliverability. Data Privacy Regulations: Compliance with laws like GDPR and CAN-SPAM is crucial to avoid fines. List Fatigue: Over-emailing your list can lead to unsubscribes and decreased engagement.
Understanding these risks can help you take proactive measures to mitigate them.