1. Segment Your List: Start by segmenting your [email list]() into different categories based on engagement levels. Focus on sending emails to your most engaged users first. This helps in getting higher open and click rates, which positively impacts your sender reputation.
2. Warm-Up Your IP: Gradually increase the number of emails you send over a few weeks. Begin with a small, highly-engaged segment and slowly expand your reach. This process, known as [IP warming](), signals to ESPs that you are a legitimate sender.
3. Monitor Performance: Keep a close eye on key metrics such as [open rates](), click-through rates (CTR), and bounce rates. High engagement and low bounce rates are indicators that you're on the right track.