Below are some of the most common data sources used in email marketing:
Customer Relationship Management (CRM) Systems: These systems store detailed customer information, such as contact details, purchase history, and customer interactions. Website Analytics: Tools like Google Analytics provide insights into user behavior on your website, including page visits, time spent on site, and conversion events. Social Media Platforms: Data from social media can offer valuable insights into customer interests, engagement patterns, and demographic information. E-commerce Platforms: For online retailers, platforms like Shopify or Magento track purchase history, abandoned carts, and customer preferences. Email Service Providers (ESPs): ESPs like Mailchimp or Constant Contact offer built-in analytics that track open rates, click-through rates, and subscriber behavior.