What is the significance of GDPR in Email Marketing?
The General Data Protection Regulation (GDPR) impacts any business that processes the personal data of EU citizens. Under GDPR, businesses must obtain explicit consent before sending marketing emails, provide clear information about how data will be used, and allow individuals to easily withdraw consent. Failure to comply can result in fines of up to €20 million or 4% of the company’s global annual revenue, whichever is higher.