What are the Requirements for HIPAA-Compliant Email Marketing?
To ensure your email marketing efforts are HIPAA-compliant, follow these guidelines:
Use encryption for all emails containing PHI. Obtain explicit patient consent before sending any marketing emails. Ensure your email marketing service provider is HIPAA-compliant. Regularly train your staff on HIPAA regulations and email security best practices. Implement access controls to limit who can send and access these emails. Conduct regular audits to ensure compliance.