What are the requirements for unsubscribe mechanisms?
Providing a clear and easy-to-use unsubscribe mechanism is a legal requirement in many jurisdictions. The CAN-SPAM Act mandates that opt-out requests be honored within ten business days, and the unsubscribe link must be easy for recipients to find. GDPR also emphasizes the importance of allowing recipients to withdraw consent easily, reinforcing the need for a straightforward unsubscribe process.