Ignoring brand credibility in email marketing can have several negative consequences:
1. Lower Engagement: Emails from brands perceived as untrustworthy are less likely to be opened or engaged with. 2. Increased Unsubscribes: Recipients may choose to unsubscribe if they feel the brand lacks credibility. 3. Damage to Reputation: Negative perceptions can spread quickly, damaging your brand's reputation beyond email marketing. 4. Deliverability Issues: Poor credibility can lead to higher spam complaints and reduced deliverability rates.