How Can Click-Through Rate (CTR) Improve Email Campaigns?
The Click-Through Rate (CTR) is a vital metric that measures the effectiveness of your calls-to-action (CTAs). A high CTR indicates that your audience is interested in the content or offers you are promoting. By analyzing CTR data, you can identify which types of content resonate most with your audience and refine your email campaigns accordingly. This can lead to higher conversion rates and increased ROI.