What are the Risks of Ignoring Brand Image in Email Marketing?
Ignoring brand image in your email marketing can have several negative consequences:
Decreased Engagement: Subscribers are less likely to open and engage with your emails if they perceive your brand negatively. Unsubscribes: A poor brand image can lead to higher unsubscribe rates, reducing your email list’s size and effectiveness. Spam Reports: Negative perceptions can result in more spam reports, which can harm your deliverability rates and overall email marketing performance. Lost Trust: A damaged brand image can lead to a loss of trust, making it challenging to build long-term relationships with your audience.