Ignoring disengagement can have several negative consequences for your email marketing efforts:
- Deliverability Issues: High rates of unengaged subscribers can result in emails being marked as spam, affecting deliverability. - Increased Costs: Sending emails to inactive subscribers increases costs without providing any value. - Brand Damage: Persistent irrelevant emails can harm your brand’s reputation. - List Decay: Over time, an unaddressed disengaged list will continue to degrade in quality.