Sometimes, despite your best efforts, some subscribers will remain inactive. It’s essential to know when to clean your email list:
- Consistent Inactivity: If a subscriber hasn’t engaged with any emails over a significant period (e.g., six months), it may be time to remove them. - Unresponsive to Re-Engagement Campaigns: If they do not respond to multiple re-engagement attempts, consider removing them from your list. - Negative Engagement: Consistent negative engagement, such as marking emails as spam, should prompt immediate removal.