Ignoring localization can have several negative repercussions:
Decreased Engagement: Emails that don't resonate with the audience's language or cultural context are likely to be ignored or deleted. Brand Damage: Failing to localize can make your brand appear out of touch and insensitive, harming your reputation. Lower Conversion Rates: If the content doesn't speak to the audience's needs and preferences, they are less likely to take the desired action. High Unsubscribe Rates: Irrelevant content can lead to higher rates of unsubscribes, reducing your email list over time.