What Are the Risks of Ignoring Statistical Significance?
Ignoring statistical significance can lead to a variety of problems:
False Positives: You might conclude that one email version is better when the observed difference is just due to random chance. Lost Revenue: Making decisions based on inaccurate data can lead to poor campaign performance and lost revenue. Misallocated Resources: You may allocate resources to strategies that are not genuinely effective, wasting time and money.