inactive

What Are the Risks of Keeping Inactive Subscribers?

Maintaining a large number of inactive subscribers can have several negative repercussions:
Deliverability Issues: ISPs may flag your emails as spam if a significant portion of your list is inactive.
Inaccurate Metrics: Your email performance metrics like open rates and click-through rates may be skewed.
Cost: Many email marketing services charge based on the size of your list, making it costly to maintain inactive subscribers.

Frequently asked queries:

What Does 'Inactive' Mean in Email Marketing?
What Are the Risks of Keeping Inactive Subscribers?
When Should You Remove Inactive Subscribers?
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How can training and education help?
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