Low brand credibility can have several negative consequences in email marketing:
Low Open Rates: If recipients don't trust your brand, they are less likely to open your emails. High Unsubscribe Rates: A lack of credibility can lead to higher unsubscribe rates, reducing your email list's effectiveness. Spam Complaints: Recipients who don't trust your brand may mark your emails as spam, damaging your sender reputation. Negative Word of Mouth: Unhappy recipients may share their negative experiences, further damaging your brand's reputation.