The risks associated with malware in email marketing are extensive and can include:
Data Breaches: Malware can steal sensitive information from both the sender and the recipient. Reputation Damage: Sending malware-infected emails can severely damage a brand's reputation and erode trust with subscribers. Legal Consequences: Companies may face legal action if they are found to be negligent in protecting their email systems from malware. Financial Loss: The costs associated with recovering from a malware attack can be substantial, including expenses for data recovery, legal fees, and potential fines.