excel functions

How to Use CONCATENATE for Personalization?

Personalization is key in email marketing. The CONCATENATE function allows you to merge data from different columns to create personalized content. For example, you can combine first names and last names from separate columns to create a full name, or combine names with personalized messages.
Example:
excel
=CONCATENATE("Hello ", A2, " ", B2, ", welcome to our newsletter!")
In this example, A2 contains the first name and B2 contains the last name.

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