There are several risks associated with neglecting segmentation:
Lower Open Rates: If your emails are not relevant to your subscribers, they are less likely to open them. Higher Unsubscribe Rates: Subscribers may opt-out if they receive content that doesn’t interest them. Spam Complaints: Irrelevant emails can lead to spam complaints, which can harm your sender reputation. Wasted Resources: Sending generic emails to uninterested recipients is a waste of your marketing resources.