Segmentation allows you to send more personalized and relevant content to your subscribers. This tailored approach can lead to:
Increased Open Rates: Personalized subject lines and content can grab the attention of your subscribers. Better Engagement: Relevant content encourages subscribers to interact with your emails, leading to higher click-through rates. Higher Conversion Rates: When subscribers receive content that aligns with their needs and interests, they are more likely to take the desired action.