Failing to backup PST files can lead to several risks:
Data Loss: Without backups, you risk losing all your email data in case of hardware failure, software corruption, or cyber-attacks. Operational Disruptions: Losing email data can disrupt your marketing campaigns, leading to loss of revenue and customer trust. Non-Compliance: You may face legal repercussions if you cannot produce required communications due to the absence of backups. Reputation Damage: Inability to recover important data can harm your brandâs reputation and reliability.