Proper index management is crucial for several reasons:
Deliverability: Maintaining a clean and updated email list helps in avoiding spam filters, ensuring that your emails reach the intended recipients. Engagement: Sending emails to a segmented and relevant audience increases the likelihood of higher engagement rates such as opens, clicks, and conversions. Cost Efficiency: Most email marketing platforms charge based on the number of subscribers. Keeping your list clean helps in reducing costs. Compliance: Adhering to regulations like the GDPR and CAN-SPAM Act requires proper index management to avoid legal issues.